The perfect place for shopping, food and leisure activities – Mallorca’s popular outdoor shopping mall Festival Park, well known by residents and visitors, has recently changed its name to Mallorca Fashion Outlet. Along with a new concept and a record investment of 20 million euros the outlet’s owner VIA Outlets created a new name for the shopping centre. We found out why!
Since its opening in 2002 its proximity to Palma, a great selection of shops and restaurants, a cinema, activities for children, free parking and a train connection have turned the fashion outlet into a sought-after shopping destination on the island. In 2016 more than 4,400,000 locals and tourists visited the former Festival Park. It is the only Balearic shopping centre with an outlet concept offering its clients the quality of prestigious nationally and internationally known brands like Diesel, Lacoste, Guess or Nike at lower prices.
The international investment group VIA Outlets, which is formed by four associates from around the world and managing the outlet since 2014, has been implementing a new strategic plan and decided on a new name for the outlet. Mallorca Fashion Outlet is a perfect name for the shopping centre because it fits the corporate identity of other shopping centres managed by the group and also contains the name of the fashion outlet’s beautiful home, Mallorca.
But the centre hasn’t only changed its name. More improvements have been made on what was already a great place to come to. The outlet’s infrastructure has been enhanced over the last few years and 27 new brands and 15 shops have been added to the centre’s selection for more variety. VIA Outlets also plans to provide 100 new job positions until next year, focusing on its employees’ professional education to offer an even better service and improve the clients’ shopping experience.
Mallorca Fashion Outlet already offers a great service. Visitors can go shopping every day of the week from 10 in the morning until 10 at night in more than 30 shops that offer up to 70% discounts on high quality fashion. The group VIA Outlets will furthermore organize cultural and business events as well as events for kids held at Mallorca Fashion Outlet in the near future.