Made by hand, with love, on an island in the turquoise Mediterranean Sea or in the crisp clean air of Stockholm. A’Distraction is an exclusive yoga couture & lifestyle brand that works with selected materials and textiles such as silk and cashmere. Elegant, feminine, sensual and minimalistic designs for your yoga workout, life and other distractions.
A’Distraction is a passion project. It is the result of many years spending time in hotels, airports and jettsetting around the world. Always ready for a new change or challenge. Anna Johansson is creative director and founder of the brand. She has created a collection of clothes and accessories that suit a modern, versatile woman’s life and needs. You can definitely sense her Scandinavian heritage. Monochrome colours, subtile cuts and lines. Luxury materials, yet practical and comfortable, dominate the collection. Lightweight luxury materials such as silk and cashmere. She uses goldplated zippers, calf leather and handprinted gold foil in her clothes and accessories. A’Distraction offers its customers a 100% quality concept and experience. It’s all in the details, from the prodcuts and graphic design of the logo to packaging and giftcards. Anna likes her customers to be surrounded by beauty and comfort.
The whole collection can be bought online via the webshop and in selected boutique hotels on the island as well as in handpicked yoga studios, design stores and on exclusive yoga retreats.
Anna Johansson has always had a quite hectic and energetic lifestyle with lots of travels and changes. Yoga helped her to balance it all. It is actually during her yoga practice that she feels the most creative and gets the most of her ideas. When it comes to fashion and design, she has really created a collection that is built upon her own needs after many years of travelling the world for work and pleasure.
The entrepeneur likes to feel beautiful, feminine, cool, and elegant and at the same time comfortable, and desires the same for her customers. Versatile clothes and accessories that work both in the yoga studio, a professional meeting or while sipping champagne or a juice on a spontaneous weekend trip to Paris, New York or Ibiza… This is what A’Distraction is really all about – A lifestyle brand that inspires others to live their dream and to find the balance between work, yoga, love, life and other distractions.
A’Distraction also organises boutique style yoga retreats and pop ups a few times per year. The yoga retreats are mostly held in a beautiful country house in the lush mountains of Mallorca‘s Serra de Tramuntana. A group of people gathers to enjoy yoga sessions, healthy all natural food, hikes and other relaxing activities during a few days.